With a steadily increasing 32% of all UK Internet browsing taking place on mobile devices, it is becoming more and more important that your company supports mobile devices. Did you know, however, that your standard website may not be supported? That’s where our Manchester agency can help, developing a lighter mobile version that still gets your message across to your customers.
Modern Mobile Website Design
With the advent of mobile broadband and the increased use of tablets and notebook computers, the chances that your website will be browsed by customers using a mobile device is increasing rapidly, and we want to help you prepare.
Why is a mobile site different?
There are two main factors that make mobile browsing very different to your standard computer. Firstly, your visitor’s connection speed and download limit: though most smart phones are 3G capable, 3G is much slower at downloading a website than broadband is. To make this worse, as most mobile phones have a limit on the amount of data they can view each month, your visitors are unlikely to hang around if they know their allocation is being used up.
The second factor to consider is the size of the screen on the mobile device. Users on iPads or other tablets will likely be OK, but those on Smart Phones will be limited to a 3-inch screen. This can be a problem if you are trying to present a lot of information to your visitors, especially as text is usually made smaller to fit mobile devices.
What can we do to help?
We can design you a lighter version of your site that is presented automatically to mobile users. This will be lighter on bandwidth usage to make it work faster and not scare your visitors away. It will also be designed specifically for use on tablets and on smart phones, meaning there is no messing about required for your users to find what they are looking for.
How can we help your marketing to mobile site visitors?
The one area we haven’t discussed yet is how we can use this light version to increase your customer satisfaction. Many people looking on websites via mobile devices are looking for specific details, like the address of the local branch, the phone number, email address or other contact detail.
We can design your mobile website to work with Google Maps and to present click-to-call and click-to-email buttons on compatible handsets, making the experience much better for your visitors.